Case study

Global Marketing Strategy
for an Oncology focused
Biologic Drug Manufacturer

Client

A US based Pharma MNC

Objective

The company identified 9 Marketed Biologics in Oncology and Inflammatory Diseases and wanted to keep track of the overall Biosimilar Development Landscape as the Patent Expiries were approaching

Stakeholders

Competitive Intelligence Group, Biosimilars Team

Area of Focus

Biologics, Biosimilars

Key Questions
Our Solution

Created a dynamic platform for all 9 biosimilars, where we tracked the companies, stage of development, scientific details and created Market Entry Scenarios
Covered 20+ countries for all the biosimilars and shared our recommendations along with the complete landscape.

ArtiXio Advantage

Domain Experts

Commercial, Scientific, Technology, IP

Proprietary Platform

Knowledgebase of drugs under development

Technology Suite

Dynamic Platform ArtTech

KOL Network

Primary Interviews in 20+ countries

Value Created

Value Created icon
Prioritization of portfolio by comparing the strength of the internal pipeline to the overall biosimilar landscape
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