Case study

Marketing Strategy for Anti-Coagulant
Drug Using News and
Social Sentiment Analysis


European Large Pharma


Perform News, Patient Sentiment, and Social Media analysis of a marketed anti-coagulant drug


Brand Director, Marketing Head

Area of Focus

Deep Vein Thrombosis (DVT) and Pulmonary Embolism (PE)

Key Questions
Our Solution

Analysis of thousands of online posts and discussions on the marketed drugs. Used NLP and Context Relationship Mapping for fast and accurate analysis
Summary of findings and suggestions, including a detailed competitor dashboard shared with the Brand team for way forward

ArtiXio Advantage

Domain Experts

Commercial, Medical, Scientific

Proprietary Platform

Knowledgebase of Current Therapies and Unmet Need

Technology Suite

Dynamic Platform ArtTech

KOL Network

NLP and Context Relationship Mapping

Value Created

Value Created icon
A Social Media sentiment analysis of the drug and its competition so the brand teams can tailor their marketing strategy for the next 5 years.
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