A surge in the adaptation of technology is transforming the personal care industry, allowing brands to stand out in a packed marketplace with unique products that fulfill the consumer’s changing needs.
Although beauty tech has been around for decades, it has only quite recently seen staggering market growth. Predictions suggest that it would surpass $34 billion by 2024! Consequently, beauty brands are adopting technologies such as AI (Artificial Intelligence) and AR (Augmented Reality) to deliver a high-quality personalized experience. Here we discuss some of the recent trends in cosmetic industry.
Personalization and AI
Providing personalized skincare and makeup product recommendations online is challenging. However, AI search algorithms simplify this task. One great use case of AI has been implemented by L’Oreal subsidiary Lancome wherein they created a foundation machine called ‘Le Teint Particulier.’ This machine powered by AI promises to find the exact foundation match for your skin using AI. Essentially, the AI search algorithms interact with buyer information to provide the desired result.
Virtual ‘Try-On’ Apps
As most shopping is done online, beauty brands are increasingly using Augmented Reality (AR) to enhance the experience. The movements in image recognition and face tracking tech make the experience accurate. Sephora’s Virtual Artist implements AR as it lets customers virtually try on thousands of shades of lipstick and eyeshadows through their smartphones. The app tracks your facial feature points, so it knows where to apply the cosmetics.
E-Makeup or 3D Makeup
This recent technology trend in cosmetics is inspired by the craze of AR filters on Snapchat and Instagram. E-makeup artists empower you to download outlandish makeup looks to enhance your digital imagery. One such artist who is at the forefront of this trend is Parisian Ines Marzat. He is quite well-known by his online name Ines Alpha, and his creations have adorned pictures of artists, musicians, and models on Instagram.
Did you ever imagine robots helping put on makeup for you? A number of gadget releases in the past have made this possible. Check out the Opté Wand from P&G (Procter & Gamble). This is a makeup printer that was unveiled at the Consumer Electronics Show in Las Vegas (2019) and was launched last year. The wand scans your skin and applies makeup to hide age spots, burst blood vessels, and other blemishes.
Smart Skincare Tools
Smart skincare tools are specially designed tools that give you personalized advice and tips for skin care. Olay’s Skin Advisor, ‘FutureYou Simulation,’ enables users to visualize what skin and face will look like in the future with the help of AR. Another great tool is the ‘HiMirror’ made by Taiwan’s New Kinpo Group that scans your skin for wrinkles, red spots, pores, fine lines, and brightness levels. It then sends you personalized tips and product recommendations.
Technology and the Road Ahead
The beauty industry continues to turn to technology as brands look to deliver hyper-personalized experiences for consumers. With notable increases in collaboration between beauty brands and technology, the growing use of AI and AR will continue to transform the consumer experience, thereby creating new opportunities for greater personalization and tailor-made formulations.