PRIMARY MARKET INTELLIGENCE

Planet
  • KOLs’ Prescription Preference

  • Pricing Benchmarking

  • Key Marketing Messaging

  • Sales Channel Mix

  • Marketing Communication Strategy

  • Engagement & Communication Strategy

STRATEGY
  • KOL Influence & Prescription Trends

  • Line of Therapy

  • Market Potential

  • Patient Journey

  • Patient Spend Analysis

  • Potential New Product /Marketing Concepts

ANALYSIS
  • Therapy/Product/brand/ Device

  • Indication based Usage

  • Adverse Event Tracking

  • Social Media Sentiments

  • Brand Impact Monitoring

MONITORING
CONCEPT  -  DEVELOPMENT  -  PRE-LAUNCH  -  POST-LAUNCH
  • In-Person Interviews

  • Focused Group

  • Telephonic Discussions

  • Email based Surveys

  • Social Listening

  • Digital Landscape Analysis

SOURCES & METHODS
  • Patients / Consumers

  • Healthcare Providers

  • Payers

  • Key Opinion Leaders

  • Distributors / Pharmacies

  • Industry Leaders / Influencers

DIVERSE AUDIENCE NETWORK
  • Extensive On-the-Ground Experience 

  • Extensive Global Telephonic Experience Wide Network

  • Strategic Team Members to Drive Engagement & Discussion

CAPABILITIES
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PROVEN EXPERIENCE
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  • New Medical Device Product Validation

  • Device Repositioning & Pricing

  • Competitors Intelligence

  • New Drug Launch Strategy

  • Marketing Communication Development

  • Sales Force Strength Analysis

  • Pricing Benchmarking

With experts based in over 100 countries globally, Artixio brings real-world insights in timely manner to enable your strategic decisions. A wide array of datasets, therapeutic area, modalities, devices experience and our team's infectious enthusiasm creates a unique, joyful experience for our clients including large, mid and small pharmaceutical, medical devices, cosmetics, nutrition, animal health and other lifesciences companies.