top of page

Precision Medicine: A New Era in Personalized Healthcare and Targeted Treatments

Precision medicine, often described as the future of healthcare, is transforming the way we understand, diagnose, and treat diseases. Unlike the traditional one-size-fits-all approach, precision medicine tailors medical treatment to the individual characteristics of each patient. This personalized approach considers genetic, environmental, and lifestyle factors, leading to more effective and targeted therapies.

precision medicine personalized medicine

Shift in paradigm with precision medicine in the healthcare industry

Precision medicine, also known as personalized medicine, refers to the customization of healthcare, with medical decisions, treatments, practices, or products being tailored to the individual patient. Precision medicine leverages a deep understanding of an individual’s genetic makeup, environment, and lifestyle to devise more effective and targeted treatments. Biomarkers are the cornerstone of assessing the patient's condition and therefore have numerous applications, such as diagnosis and risk assessment, targeted therapy, personalized treatment plans, and disease management.

Diagnosis and risk assessment

Biomarkers can improve the accuracy and speed of diagnosis, allowing for earlier and more precise intervention. For example, prostate-specific antigen (PSA) is used for prostate cancer screening. Genetic biomarkers, like BRCA1 and BRCA2 mutations, help identify individuals at high risk for breast and ovarian cancers, enabling preventive measures.

Targeted therapy

Precision medicine often involves using biomarkers to identify patients who will benefit from specific targeted therapies. The goal of targeted therapy is to strike an accurate target. For example, HER2 is a biomarker for breast cancer, and patients with HER2-positive tumors are treated with the HER2-targeting drug trastuzumab.

In chronic myeloid leukemia (CML), the BCR-ABL fusion gene is targeted by tyrosine kinase inhibitors like imatinib.

Personalized Treatment Plans:

Biomarkers allow for the customization of treatment regimens based on an individual's biological makeup. Pharmacogenomic biomarkers, such as variations in the CYP2C19 gene, guide the use of medications like clopidogrel to optimize efficacy and reduce adverse effects.

Monitoring and Disease Management:

Biomarkers can be used to monitor disease progression and response to treatment. For example, HbA1c levels are used to monitor long-term glucose control in diabetic patients.

Cancer biomarkers like carcinoembryonic antigen (CEA) are monitored to track the efficacy of cancer treatment and detect recurrence.

Precision medicine in healthcare is leading to improved outcomes, with patients receiving more effective and less toxic treatments, improving overall health outcomes. Despite high initial costs, precision medicine can reduce long-term healthcare costs by minimizing ineffective treatments and hospitalizations.

Impact of precision medicine in various disease treatments


  • EGFR Mutations: Non-small cell lung cancer (NSCLC) patients with EGFR mutations are treated with EGFR inhibitors such as gefitinib or erlotinib.

  • PD-L1 Expression: Levels of PD-L1 in tumors can predict responses to immunotherapies like pembrolizumab in various cancers.

Biomarker-based drug treatments are approved by regulatory bodies such as the US-FDA and European Medicines Agency (EMA).

Cardiovascular Diseases:

  • Troponin: Elevated troponin levels are a biomarker for myocardial infarction and help in diagnosing heart attacks.

  • BNP/NT-pro BNP: Used to diagnose and manage heart failure, these biomarkers indicate the severity of the condition and guide treatment decisions.

Neurological Disorders:

  • Beta-Amyloid and Tau: In Alzheimer's disease, levels of beta-amyloid and tau proteins in cerebrospinal fluid can aid in diagnosis and monitor disease progression.

  • L-Dopa Response: In Parkinson's disease, the response to L-Dopa treatment can be influenced by specific genetic biomarkers.

Infectious Diseases:

  • HIV Viral Load: Monitoring the viral load in HIV-infected individuals helps assess the effectiveness of antiretroviral therapy and manage treatment.

  • HCV Genotype: Determining the genotype of the hepatitis C virus (HCV) helps tailor antiviral therapy to improve treatment outcomes.

Accordingly, with the evolution of biomarkers, precision medicine is changing the landscape of the medical industry, leading to more effective and productive treatment for patients.

Precision medicine-driven drug development

Precision medicine is significantly transforming the landscape of drug development by shifting the focus from a one-size-fits-all approach to more personalized treatment strategies.

The key to precision medicine-driven drug development is patients’ genomic information. Genetic information aids in target identification by providing substantial information in the process of developing new drug molecules. Identifying genetic variations and molecular pathways associated with diseases provides insights into novel drug targets. For example, identifying the role of specific mutations in cancer (like BRAF V600E in melanoma) can lead to the development of targeted therapies against specific mutations. To date, there are about ~350 target therapies approved by the US Food and Drug Administration for various cancer types.

Significant investments by pharmaceutical companies, venture capitalists, and research institutions are accelerating the development of precision medicine technologies and therapies.

The transformation of the healthcare industry through personalized medicine is multifaceted, involving technological advancements, changes in clinical practices, and shifts in healthcare delivery models, ultimately improving patient outcomes and the efficiency of healthcare systems.

Stay tuned for a subsequent blog post about precision medicine.

Ensure compliance with Artixio's expert guidance: Navigate the complex regulatory landscape with confidence. Contact our regulatory consultation team today to streamline your approval process and ensure compliance.



bottom of page