As the technology continues to evolve, the use of Virtual Reality (VR) and Augmented Reality (AR) in Pharma Training and Education is poised to expand, driving further advancements in drug development, patient care, and overall industry innovation. In this blog, we provide insights on the uses of AR and VR in pharma industry and the key industry players using this technology.
As the technology continues to evolve, the use of Virtual Reality (VR) and Augmented Reality (AR) in Pharma Training and Education is poised to expand, driving further advancements in drug development, patient care, and overall industry innovation. In this blog, we provide insights on the uses of AR and VR in pharma industry and the key industry players using this technology.
Virtual Reality (VR) and Augmented Reality (AR) in Pharma
Virtual Reality (VR) is a computer-generated simulation that immerses the user in a fully artificial environment. By using VR headsets or other devices, users can interact with this digital world as if they were physically present within it. The experience is designed to be as immersive as possible, often incorporating 3D visuals, sound, and sometimes even tactile feedback.
Key Features of Virtual Reality (VR) –
Immersion and Interaction: Virtual Reality creates a completely separate environment from the real world. With the VR headset, the user enters a virtual space where they can look around, move, and interact with objects as if they are real.
Augmented Reality (AR) overlays digital content onto the real world, enhancing the user’s perception of their physical environment. AR typically uses devices like smartphones, tablets, or AR glasses to display information, images, or animations on top of what the user is already seeing.
Key Features of Augmented Reality (AR) –
Overlay of Digital Information: AR adds digital elements to the real world rather than replacing it and Real-Time Interaction: The digital content interacts with the real world in real-time.
Mixed Reality (MR) is a combination of Virtual Reality (VR) and Augmented Reality (AR) where virtual objects interact with the real world in a way that appears realistic. For instance, a virtual character could sit on a real-world chair, casting shadows and responding to the environment.
Uses of Virtual Reality (VR) and Augemented Reality (AR) in Pharmaceutical Industry
Training of Medical Representatives:
Virtual Reality Simulations: Virtual Reality (VR) provides immersive simulations where medical representatives can practice detailing products, handling objections, and interacting with healthcare professionals.
Augmented Reality Tools: Augmented Reality (AR) can overlay information during training sessions, helping representatives visualize how drugs interact with the body or how they compare to competitors.
Healthcare Professional (HCP) Training:
Virtual Patient Interactions: Virtual Reality (VR) allows HCPs to engage in virtual patient interactions, practicing diagnosing and treating conditions in a risk-free environment.
Augemented Reality Anatomy Lessons: Augmented Reality (AR) can be used to overlay detailed anatomical information on physical models or live patients, helping HCPs better understand drug mechanisms, administration techniques, and the impact of therapies.
Pharmaceutical Manufacturing Training:
Virtual Labs: Virtual Reality (VR) enables the creation of virtual labs where trainees can learn and practice manufacturing processes without the need for physical materials. This is particularly useful for training on new equipment or processes.
AR-Assisted Maintenance: Augmented Reality (AR) can guide trainees through equipment maintenance procedures by overlaying step-by-step instructions directly onto the machines, reducing errors and improving efficiency.
Patient Education:
Virtual Disease Management: Virtual Reality (VR) can be used to simulate disease progression and management, helping patients understand their condition and the importance of medication adherence.
AR Drug Information: Augmented Reality (AR) can enhance patient education by providing interactive, 3D visualizations of how a drug works in the body, side effects, and proper usage instructions.
Regulatory Training:
VR Compliance Scenarios: Virtual Reality (VR) can simulate scenarios that focus on regulatory compliance, allowing trainees to practice handling situations involving Good Manufacturing Practices (GMP) or adverse event reporting.
AR Documentation Assistance: Augmented Reality (AR) can assist in training by providing real-time, contextual information during the documentation process, ensuring accuracy and compliance with regulatory standards.
Clinical Trial Training:
Virtual Trial Simulations: Virtual Reality (VR) is used to simulate clinical trial processes, allowing researchers and coordinators to practice patient interactions, data collection, and protocol adherence in a controlled environment.
AR Study Guides: Augmented Reality (AR) can enhance the understanding of complex clinical trial protocols by overlaying relevant information onto documents or trial materials.
Benefits of Virtual Reality (VR) and Augmented Reality (AR):
- Enhanced Engagement & Cost-Effective
- Safety: Provides a safe environment for practicing complex or risky procedures.
- Scalability: Easily scaled to train large groups or individuals in different locations simultaneously.
Challenges of implementing Virtual Reality (VR) and Augmented Reality (AR)
High Initial Costs: Developing VR/AR content can be expensive.
Technical Barriers: Requires the necessary hardware and software, and users must be trained on how to use these tools effectively.
Several major pharmaceutical companies are actively using Augmented Reality (AR) and Virtual Reality (VR) in various aspects of their operations, ranging from training and education to research and development.
Pfizer
AR for Sales and Marketing: Pfizer has used AR to create interactive experiences for healthcare professionals, allowing them to visualize the effects of their products on the human body.
VR for Training: Pfizer has utilized VR to train its medical representatives and other staff in product knowledge, regulatory compliance, and communication skills.
Novartis
VR in Surgical Training: Novartis has collaborated with VR companies to develop virtual surgical training programs. These programs allow surgeons to practice complex procedures in a risk-free virtual environment.
AR for Drug Mechanism Visualization: Novartis has employed AR to help healthcare professionals and patients better understand the mechanisms of action of their drugs.
Johnson & Johnson
VR for Professional Training: Johnson & Johnson’s Institute has integrated VR into its training programs for surgeons and medical professionals.
AR for Consumer Education: Johnson & Johnson has explored the use of AR to enhance consumer education, particularly in explaining the benefits and usage of over-the-counter products.
Roche
VR in Clinical Trials: Roche has used VR to enhance the experience for patients participating in clinical trials.
AR for Laboratory Training: Roche has utilized AR to provide real-time guidance and information to lab technicians during complex procedures, improving accuracy and efficiency.
GlaxoSmithKline (GSK)
VR for Employee Training: GSK has implemented VR-based training programs to educate employees on various aspects of drug manufacturing, including safety protocols and quality control.
AR in Patient Engagement: GSK has experimented with AR to create interactive brochures and educational tools that enhance patient understanding of treatments, improving engagement and adherence.
Merck & Co.
VR for Research and Development: Merck has integrated VR into its R&D processes, particularly in drug discovery and development.
AR for Healthcare Education: Merck has used AR to create educational tools for healthcare professionals, helping them visualize the impact of diseases and the mechanisms of new drugs.
Bristol-Myers Squibb (BMS)
VR in Onboarding: BMS has implemented VR for onboarding new employees.
AR for Sales Training: BMS uses AR to train its sales force, providing interactive tools that help representatives better understand and communicate the benefits of their products to healthcare professionals.
AstraZeneca
VR for Patient Support Programs: AstraZeneca has developed VR experiences to support patients with chronic conditions.
AR for Clinical Data Visualization: AstraZeneca uses AR to help visualize complex clinical data, making it easier for researchers and healthcare professionals to interpret study results and make informed decisions.
Integration of VR and ARs in the pharmaceutical industry is transforming the way companies approach training, education, research, and patient engagement. By leveraging VR and AR, the pharma companies are not only improving the efficiency and accuracy of their processes but also offering innovative ways to engage with healthcare professionals, patients, and their own workforce.
With deep industry knowledge and regulatory expertise, we, at Artixio, help you navigate the complex regulatory landscape, ensuring compliance every step of the way. Contact Artixio at info@artixio.com today.
References:
- https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6487969/
- https://www.novartis.com/stories/bringing-virtual-reality-lab
- https://www.pfizer.com/news/articles/how_virtual_reality_takes_scientists_inside_new_molecules_video
- https://www.rocheindia.com/media/releases/roche-unveils-its-first-ever-customer-experience-center-in-chennai#:~:text=Using%20the%20latest%204IR%20(Fourth,leading%20to%20better%20patient%20outcomes.
- https://jnjinstitute.com/en-us/virtual-reality
- https://azipl.astrazeneca.in/media/tech-is-now-integral-part-of-how-we-work-as-a-company.html