Advertising plays a crucial role in promoting products, including food supplements, in Mexico. However, before launching any advertising campaign, it's imperative to obtain permission from COFEPRIS (Federal Commission for Protection against Sanitary Risks). Whether you're a healthcare provider, a promoter, or a manufacturer, understanding the process of obtaining advertising permission is essential for compliance with regulatory requirements. Here's a comprehensive guide to help you navigate through the steps and requirements involved in securing advertising permission for food supplements in Mexico.
If you're a natural or legal person providing health services, beautification procedures, or promoting the consumption or sale of various products, including food supplements, obtaining advertising permission from COFEPRIS (Federal Commission for Protection against Sanitary Risks) is a critical step.Â
Documentation and other pre-requisites for COFEPRIS Advertising Permission –
As per Article 15 of the Federal Law of Administrative Procedure, the promoter of food supplements must declare their Legal person and must submit documents proving their legal person. This includes indicating the Single Registry of Accredited Persons (RUPA) number of legal representatives. The document must be signed by the interested party or their legal representative, or signed with an electronic signature for electronic procedures. To obtain the RUPA or electronic signature, applicants can submit the request to COFEPRIS for new signatures or renewals.
Required Documents for COFERPIS Advertising Permission:
Original, duly filled application form
Original and two copies of proof of payment of fees
Advertising project (preferably in color), provided in duplicate
Documentation supporting statements made in advertising (original)
Copy of the health license number or notice of operation, if applicable
How to Obtain an Advertising Permit for Food Supplements in Mexico ?
Understanding the options available for obtaining this permit can help streamline the process and ensure compliance with regulatory requirements. Here's a guide to the available options:
Face-to-Face Application: You can schedule an appointment to submit your application in person at the COFEPRIS office located at Oklahoma No. 14, Naples, Benito Juárez, Mexico City. Appointments can be made online or by calling the COFEPRIS Call Center at 01 800 033 50 50. The office operates from Monday to Friday, with specific hours for appointment-based procedures, reporting modules, and resolution deliveries.
Entry of procedures by appointment | Reporting module | Delivery of resolution of procedures without appointment | Delivery of resolution of procedures by appointment |
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Hours of operation from Monday to Friday
Integral Service Centers:Â If you have questions about the application process or requirements, you can visit the Integral Service Center in the Information Module area or contact the COFEPRIS Call Center at 01 800 033 50 50 for assistance. The service centers operate during specified hours from Monday to Friday.
Remote Application: If you're located outside of Mexico City, you have the option to submit your application at Integral Service Centers or public service counters of State Commissions for Protection against Health Risks or health regulation offices in your region. This is facilitated through coordination agreements between COFEPRIS and the respective entities.
Courier Service: Alternatively, you can send your application via courier to the COFEPRIS Integral Service Center. Ensure that you attach a prepaid courier guide for sending the response. You can verify the entry number and track the progress of your application by contacting 01 (800) 420-42-24.
COFEPRIS Fees for Advertising Permission:Â
When advertising food supplements in Mexico, manufacturers have the option to promote their products through various mediums, including radio, television, internet, and physical prints. Understanding the process and associated fees is essential for compliance with COFEPRIS regulations and ensuring successful advertising campaigns. The fees for obtaining advertising permission vary based on the mode and location of advertisement.Â
Medium for Promotion | Mexican Peso (MXN) |
Cinema, video in closed public places and in public transport | $6,030.89 |
Radio | $4,285.10 |
Press newspapers, magazines and other similar media | $1,428.38 |
Brochures, catalogs, posters and other similar media | $983.97 |
Outdoor ads | $7,617.93 |
Television and internet | $43,333.28 |
Navigating the process of obtaining an advertising permit for food supplements in Mexico may seem daunting, but with the right information and approach, it can be streamlined and efficient. By choosing the method that best suits your needs and leveraging available resources, you can ensure compliance with COFEPRIS regulations and pave the way for successful advertising campaigns for your products.
Ready to start your advertising journey for food supplements in Mexico? Contact Artixio today for expert guidance and assistance in navigating the regulatory process smoothly. Let us help you ensure compliance and launch successful advertising campaigns for your products.
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